Ron Sitrin's Washington DC Real Estate Resource

Marking Your Home ...
Ron Sitrin knows that proper marketing is the key to selling your home. To make sure your home gets the attention it deserves, Ron has a full-time Marketing Director, Becky Vogel, to focus on marketing, advertising and staging homes. Ron’s team has developed a step by step process to maximize your home’s exposure to potential buyers.

Marketing Steps:
• Staging
• Advertising
• Promotional Material
• E-mail Campaign
• Internet Exposure
• Direct Mail-Outs

Step One – Staging Your Home: Staging is the process of preparing your home for sale. Ron’s team will help you prepare your home to help maximize its value. Ron’s approach to staging has been recognized by the Washington Post. Their process includes removing clutter, arranging furniture, and providing suggestions on cost beneficial improvements. Staging helps positively influence the buyer’s emotions and puts the home in the best possible light.

Step Two – Internet Exposure/Multiple Listing Service (MLS): Your home is marketed on various internet sites including: www.realtor.com, www.longandfoster.com, www.homesdatabase.com, www.ronsitrin.com, and various internet bulletin boards. Your home is posted in MLS with a detailed description of your house including pictures and maps. Upon posting in MLS, realtors have instant access to information about your home. Where appropriate, homes will be featured in Long & Foster’s Extraordinary Properties.

Step Three – Promotional Material: We design a two-sided colored fact sheet, featuring digital photos and a comprehensive description of your home. This flyer is distributed at open houses and may also be mailed to targeted agents throughout the Metropolitan area.

Step Four – E-mail and Advertising Campaign: Once your home is listed, an e-mail is immediately sent out to a targeted group that Ron has cultivated, including top buyers’ agents, potential buyers and past clients, alerting them to the availability of your property. We notify them directly of upcoming open house times in addition to advertising in the Washington Post and other local publications. Our open house postings in the newspaper are professionally written and are aimed at bringing potential buyers to the property.

Click here to see samples of Ron's print marketing materials:

Two-sided color fact sheet
Direct Mail Postcards
Newspaper Advertising